The Halston brand is an iconic pillar of American style. When I heard of Halston for QVC, I was cynical. Then I interviewed Cameron Silver, fashion director of the H by Halston and H Halston brands, and discovered that the expansion to QVC is authentic to Halston’s vision. Halston was a trailblazer. The average American woman is a size 16 and today many are advocating for the fashion industry to be size inclusive. Yet, in the 70s Halston already embraced size inclusion by having a plus model and muse strut the runway. Before it became en vogue for designers to lend their name to retail, Halston partnered with JC Penney to make fashion affordable. H by Halston for QVC is affordable fashion using quality easy care fabrics, like luxe suede, for today’s modern woman on the go. The partnership with QVC is the organic growth of Halston’s original brand vision.
Read more on my latest article at the Huffington Post.